Thursday, February 28, 2008

Borders Concept Stores

On February 14 Borders opened its first concept store in Ann Arbor, Michigan. They have plans to open 14 more by the end of 2008. I didn't know what a concept store was so I went to their web site to find out more.
Concept stores will have digital centers where customers can mix and burn their own CD's, download books and music, publish books, explore family history, and create photo books. They will of course continue to sell books, music, and movies but will focus on popular topics such as travel, cooking, and childrens books by having kiosks set up throughout the store with large flat-panel LCD screens and expert staff. The new stores will be a little larger than their traditional bookstores, will carry over 170,000 items, and employ over 75 people. They will also be more environmentally friendly by using energy efficient light bulbs, skylights, enery efficient HVAC equipment, low-flow toilets, and by using earth friendly cleaning products.
The Decider in TS told me about these new concept stores because several people in our area have been downloading music and burning CDs for the iHCPL project.

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