Showing posts with label accountabilty in advertising. Show all posts
Showing posts with label accountabilty in advertising. Show all posts

Sunday, October 28, 2007

Google ads


When I first started this blog I was anxious to try out all the features so I decided to add Google ads to by blog. It pays you when someone clicks on the ads from your blog. I never expected to make any money because it pays very little, my blog doesn't get that much traffic and I doubt if anyone clicks on the ads anyway. It's been interesting to see the ads that pop up on my page. Google must look for key words and put on ads based on those words. After I did an entry about doggie poop there was an ad for "Fix dog coprophagia" (which I had look up) but has to do with the entry I was talking about. I've also had several ads for pink ribbon things even though my entry on the pink ribbon industry was negative. Yesterday, much to my horror there was an ad that said something to the effect "If you want to support a Real Republican click here" I suppose I have too many tags with Bush or republicans. Anyway, I'm enjoying this feature and promise to donate any money I receive to my department in the form of doughnuts or mocha muffins.

Monday, October 8, 2007

Breast Cancer Awareness Month


While looking at Salon I discovered a link to an organization http://www.thinkbeforeyoupink.org/

This is a project of Breast Cancer Action that calls for accountability by companies that use the pink ribbon campaign to promote sales of their products, many of which are linked to the disease itself. One example is Yoplait's "Save Lids to Save Lives." Yoplait yogurt is made with milk from cows treated with rBGH. Recent studies have shown a link between this growth hormone and an increased risk of breast, colon, and prostate cancer. Estee Lauder, which will donate $500,000 from it Pink Ribbon Collection, still uses chemicals such as parabens linked to breast cancer.

Before buying these pink products ask yourself these questions:

1. How much money from your purchase actually goes towards breast cancer?

2. What is the maximum amount that will be donated?

3. How much money was spent marketing the product?

4. How are the funds being raised?

5. To what breast cancer organization does the money go, and what types of programs does it support?

6. What is the company doing to assure that its products are not contributing to the breast cancer epidemic?


Contribute to a Cause, Not Cause-Marketers


"Far too many marketing campaigns exist for it to be possible to trace the threads of profit for each, and it’s difficult to verify whether a promotion is legitimate while you’re standing in the store. Make the best choice you can with the information you have. If you have trouble getting answers or if you feel that a promotion is questionable, write to the company responsible, consider buying a different product, and tell your friends"